We can make some sense of the extent and pervasiveness of our present environmental problems by considering the ideas of Marshall McLuhan, the Canadian philosopher and media theorist who died in 1980. In describing the effects on ourselves of the things that we invent, he coined the expression “the medium is the message”, which was playfully modified to “the medium is the massage”. He summarized the process by saying, “We invent things, thereafter they invent us.” He also aptly described the effect of instantaneous electronic communication as having created the “global village”.
Continue reading Reality Through the Rear-View MirrorAll posts by Ray Grigg
The Suicidal Ordinary – The Quadra Project
The ordinary is not ordinary. We become accustomed to it because it is what we experience and do everyday, so it usually evades careful examination and evaluation. The normal is supposed to be normal. And yet, from the perspective of our human history and our planet’s biophysical history, what is happening now is unprecedented in almost every regard. Our knowledge is rising at a rate unparalleled in our past, while our influence on the ecosystems that have kept our planet stable and reliable for our purposes is being transformed by our activity.
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Happy New Year Humanity – The Quadra Project
When the outside world is too disturbing to confront, people seek
relief through the vicarious safety of fantasy. This explains why 2025
was a banner year for horror movies. J.G. Ballard, an English novelist
and essayist, noted that, “The ultimate dystopia is the inside of
one’s own head.” Dr. Coltan Scrivner, a behavioural scientist agrees.
“You walk around with your mask of tranquillity, but inside your mind
is a maze of worries. Horror allows you to take off your mask.” (The
Guardian Weekly, Editorial, Oct. 24, 2025.) So with this genre of
movie you get to experience horror, but not the real kind that you
might be reluctant to confront.
As we mark the beginning of 2026, we are one quarter of our way
through the 21st century and are coming closer to the haunting
forecasts of climate catastrophe by the end of the century, if we do
not reduce our greenhouse gas emissions. So a review of 2025 seems
appropriate.
An Inherent Morality – The Quadra Project
What is the source of morality? This is a question that has bothered philosophers, theologians and others for centuries. Science, however, is now providing us with some significant insights. A few examples are cited in 7 Principles of Nature: How We Strayed & How We Return (see pp. 101-104) by Aldrich Chan, a neuropsychologist teaching and practicing in Florida.
We already know about capuchin monkeys and their sense of fairness. If two monkeys in adjoining cages are both conditioned to perform the same specific task with the reward of a peanut, they will happily comply. But if one of the monkeys receives a grape, which is a more valuable reward than a peanut, the other will rattle its cage in objection, throw a temper tantrum, and refuse to do its task. And in other experiments with capuchin monkeys, they prefer to share their reward with others rather than just keep it for themselves.
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The Quadra Project – What’s the Beef?
A team of Australian and Japanese researchers have quantified the damage to human health that is done by eating red meat. If people shifted their diets from beef to such forage fish as anchovies, herring and sardines, the study found, an estimated 750,000 lives could be saved per year (The Guardian Weekly, April 19, 2024). The comprehensive study of 130 countries identified that human health deteriorates as red meat consumption rises.
The study also revealed the clear environmental benefits to shifting away from beef. Instead of feeding these nutritious forage fish to animals, which are how most of these aquatic species are consumed, the nutritional benefits that were passed directly to people would reduce the diseases caused by excessive beef consumption, but also save huge amounts of agricultural land that is presently used to raise cattle for beef.
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