
By Natasha Bulowski, Canada’s National Observer, Local Journalism Initiative Reporter
Canadian environmental groups have levelled another greenwashing complaint — this time at the largest certification scheme for sustainable forestry in North America.
The Sustainable Forestry Initiative (SFI) certifies 115 million hectares of forest within Canada’s borders for companies.
In a complaint filed to Competition Bureau Canada, environmental groups allege the SFI’s claims of sustainability are “false and misleading” because it has “no rules requiring that logging meet prescribed sustainability criteria nor any on-the-ground assessment to confirm sustainability.”
Continue reading Greenwashing complaint filed against Canada’s biggest certifier of sustainable forestry