“When I came to Cortes, I imagined just making boards is a great thing to do. I’ve had a number of years to assess and reassess that reality. It’s possible as a one man operation for me to do okay at that, but it’s a subsistence business not a business model. It’s not a business plan,” explained Aaron Ellingsen.

His company, Ellingsen Woods, is about to go through a relaunch.