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Delores Broten: The problem with Facebook

Google and Facebook took in $9.7 billion in advertising revenue during 2020, while the revenues of more traditional news outlets – who produce much of the actual news being posted on Facebook and Instagram – are failing. In response to Bill C-18, which requires them to pay Canadian media outlets a fraction of their advertisement revenues, the dynamic duo will no longer let Canadian news outlets post. 

This was brought home to Cortes Currents on Wednesday, August 2, when Facebook served notice that as a news outlet, Cortes Currents Facebook posts will no longer be viewable inside Canada. 

As only about 10% of my web traffic actually comes through Facebook, my reactions were mixed, but the strongest was curiosity. 

So I reached out to some local media outlets to find out:

  1. What is their opinion of the situation?
  2. How does being cut off from Facebook affect their publication? 

The first to respond was a well known former Cortes resident, Delores Broten of the Watershed Sentinel.  

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