Wild Waterways Adventures officially launched last year but for Jenefer Smalley it is part of a lifelong pursuit.

“My whole entire life, I’ve had an affinity and a connection with wildlife. I thought I would go to college to become a wildlife biologist or a fisheries biologist. Then when I finally went to college, I realized I wasn’t really into running statistics and mathematical models, I wanted to be out in the field with wildlife. So when I graduated, just on a whim, I got a job in the field of ecotourism out of Campbell River,” explained Smalley.